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Privacy Policy

Dead Before Mourning — Privacy Policy

This Privacy Policy document was last updated on May 20, 2018

This Privacy Policy governs the manner in which we collect, use, maintain and disclose information collected from visitors of the Dead Before Mourning website (“Site”). This privacy policy applies to the Site and all products and services offered by Dead Before Mourning. This policy may be updated from time to time but the latest version is published on this page.

Why we gather data

We may gather and use certain information about individuals in order to enable certain functions on this website and to provide products and services, such as fulfilling orders from our online store and delivering email newsletter updates. We also collect information to better understand how visitors use this website and to present timely, relevant information to them. We are a ‘data controller’ for the information you provide to us.

What data we gather – ‘Personal Information’

We may collect personal identification information from you in a variety of ways, such as when you visit or register on the Site, place an order, fill out a form, respond to a survey, or request to join our email list.

You may be asked for, as appropriate: your name, email address, mailing address, billing address, shipping address and phone number. We may also ask for: demographic information such as preferences and interests you may have; information pertaining to responses for promotions, offers, feedback and surveys; information specific to an order (for example, your required t-shirt size); or information relevant to any other enquiries or request you may have.

It should be noted that we do NOT collect credit card or other financial payment information on this site; all payment processing is handled via our third-party providers and at NO TIME do we have this information.

We will collect personal identification information from you only if you voluntarily submit such information to us. You may, however, visit our Site anonymously although some elements of the Site, such as placing orders via our online store or signing up for our newsletter, may then be unavailable to you. You can always refuse to supply personally identification information, except that it may prevent you from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about you whenever you interact with our Site. Non-personal identification information may include the browser name, IP address, time-zone, the type of computer and other technical information about your means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

Web browser cookies

This section gets a little technical, but it needs to be here. Our Site may use “cookies” to enhance the web site experience or to assist in providing certain web site facilities. A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website. Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. For example, cookies are typically required for any account sign-in or ‘login’ process a web site may require. They also enable us to see information like how many people use the website and what pages they tend to visit.

Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about you. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the Site may not function properly.

We may use cookies to:

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
  • Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the site.
  • Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.
  • Store information about your preferences. The website can then present you with information you will find more relevant and interesting.
  • To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us. To learn more about cookies and how they are used, visit All About Cookies.

How we use the information you provide to us

Collecting this data helps us understand what you require and need from us, allows us to provide services and information to you, helps us identify issues and problems you have that we may need to resolve, and helps us to continually improve. We may collect and use your personal information for the following purposes:

  • To run and operate our Site
    We may need your information to provide requested services to you such as fulfilling orders from our online store or to display content on the Site correctly. We may need to retain your information for our internal records, such as if you place an order with us.
  • To improve customer service
    Information you provide helps us respond to your customer service requests more efficiently.
  • To personalise user experience
    Information you provide can help us customise and personalise the Site to your individual needs and requirements.
  • To improve our Site
    We may use feedback you provide to improve our site, content, products and services. We may use information in the aggregate to understand how our visitors, as a group, use the services and resources provided on our Site.
  • To process orders payments
    We will need to use the information you provide about yourself when placing an order. We do not share this information with outside parties except to the extent necessary to provide the service. This may include sharing that information with a payment processor, fulfilment partner or shipping partner, or to screen orders for fraud prevention.
  • To run a promotion, contest, survey or other Site feature
    To send you information you agreed to receive about topics we think will be of interest to them.
  • To send newsletter and other emails
    We may use the email address you provide to send you information and updates pertaining to your order. It may also be used to respond to your inquiries, questions, and/or other requests. It may also be used to send out newsletters, information or other regular communication if your consent has been obtained for such communications.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. We will always hold your information securely. To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards.

Sharing your personal information

We will NOT sell, trade, or rent your personal information to others unless we have your permission or we are required to do so via the law.

We may use third party service providers to help us operate the Site or administer activities on our behalf, such as sending out newsletters or surveys, or fulfilling and shipping orders. For example, we use Paypal to process payments for our online store and we use MailChimp to send out newsletters, announcements and marketing communications. We may share your information with these third parties for those limited purposes.

We use Google Analytics to help us understand how our customers use the Site; you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We may share generic aggregated demographic information NOT linked to any personal identification information regarding visitors and users with business partners, trusted affiliates and advertisers for the purposes outlined above.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a court order or, warrant or other lawful request for information we receive, or to otherwise protect our rights.

Electronic newsletters

If you decides to opt-in to our mailing list, you will receive emails that may include news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails we include detailed unsubscribe instructions at the bottom of each email or you may contact us via the Site. We may use third party service providers to help us send out email newsletters and surveys and we may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites

You may find links to external web sites, advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Data Retention

When you place an order through the Site, we will maintain your information for our records unless and until you ask us to delete this information, subject to applicable laws. If you sign up for email or other communications from us we will retain the necessary information and your consent to provide such communication until such time as you remove your consent for us to do this.

Changes to this privacy policy

We may update this privacy policy from time to time for operational, legal or regulatory reasons. When we do, we will revise the updated date on this page. We encourage you to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.

Your rights

If you are a European resident you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us.


Web site © 2018 Dead Before Mourning. Site by Scott B (@steamrunner).